ANN ARBOR, Mich. (Oct. 21, 2018) – When New Eagle began in 2008, it was the brainchild of visionary husband-and-wife duo, Rich and Mickey Swortzel. With respective backgrounds in engineering and business, the couple decided to take their idea to make control software development faster, safer and easier for developers to the market by launching a small software startup in the way many do: out of their living room.

Ten years later, New Eagle has multiple locations serving a global customer base. While no longer operating out of the Swortels’ home, New Eagle remains headquartered in Ann Arbor, the heart of a thriving tech and research community. With access to Detroit’s growing mobility market, New Eagle serves as a thought-leader and trusted partner for electric and autonomous control solutions for emerging machines.

Named Ann Arbor’s Coolest Place to Work by Crain’s Content Studio Detroit and recipient of the 2017 Best of MichBusiness Award in the technology category, New Eagle has driven both economic and technological advancement locally and globally.

Though New Eagle may have launched into flight from the right idea at the right time, Mickey and Rich attribute their business’s sustained growth to its team and foundational values.

“We’ve got a great crew here. Really incredible, savvy people who are passionate about doing what they do well. Our values, I think, are what drive that. We haven’t lost sight of what we stand for, even a decade later,” comments Mickey, “teamwork, excellence, charity, integrity and passion – that’s important, and our team gets that.

Everything that comes out of New Eagle has those values woven into it.”

Rich shares his wife’s enthusiasm. “We grew incredibly quickly in ten years. Our partners, suppliers, and team, of course, have driven our success, and we’re very grateful. I’m excited to see where we’ll be in another decade.”

New Eagle’s headquarter office campus is located on the west side of Ann Arbor at 110 Parkland Plaza. To learn more about New Eagle, visit, call 734-834-9716 or email


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Source: SPARK